Digital Marketing Lead · Growth Manager · Mumbai
Growth strategy that moves from impression to revenue.
I lead paid media, SEO/AEO, lifecycle automation, and conversion strategy for consumer and service brands across India, the UAE, the UK, and the US.
MEDIAAttentionMeta · Google · LinkedIn
CREATIVEClarityOffer · Story · Format
MEASUREMENTActionGA4 · GTM · Reporting
Selected brand experience
The Belgian Waffle Co.Baskin-Robbins IndiaPetJet ExpressNudge SportsAmaraanth36.5 MansionTajSATS / QminNekta FoodsBRICS Friendship Cities ConclaveBallard PierBRRFDr. Michelle ShahNilima
01
What I connect
Channels are tools.
The system is the advantage.
I connect media, creative, landing pages, and follow-up into one measurable funnel.
02
Selected work
Evidence, not adjectives.
Eight engagements. One decisive result on each cover. Full context inside.
More engagements
Amaraanth
Luxury audience strategy, high-intent search, SEO/AEO and conversion tracking.
36.5 Mansion
Performance marketing and DM qualification around dates, group size, budget and occasion.
Ballard Pier
Event-led social performance shaped by audience, placement and lead-quality signals.
Nilima
Category research, pricing, keyword trends, UX review and a full-funnel launch plan.
03
Full-funnel playbook
Reach matters when it creates the next useful action.
Select a stage to see the decisions that move the funnel.
04
Operating impact
05
Experience
Built from client rooms,
campaign dashboards
and weekly decisions.
Performance Marketing Lead
Rafiki Marketing
Senior Performance Marketing Specialist
Rafiki Marketing
Marketing Manager
Seedtree
Client Servicing Executive
Resonance Digital
Co-Founder
Independent Ventures & Event Management
Education
PGDEMEM, Experiential Marketing · EMDI
Bachelor of Commerce · Thakur College
06
About
I work where media buying, creative judgment, analytics, and client priorities meet.
My role is to decide what deserves budget, what needs testing, and what the next signal means for the funnel. I enjoy building repeatable systems that help teams move from reporting activity to making better growth decisions.
Download resumeMumbai · India · Working across markets